Services
We are a team of independent creatives specializing in brand strategy, verbal and visual identity, packaging, website design + development, and commercial photography.
While these are the most common services clients come to us for, we also support you in building templates for social media or email marketing to share with your marketing team or agency. All these can have a profound impact on business growth by enhancing brand recognition, fostering loyalty, and attracting new customers and opportunities.
Main Services
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What our basic brand identity package includes:
1. Brand Strategy Form + 1-2 hours Strategy Workshop
2. Visual Moodboard with 2-3 different creative directions
3. Logo design system (primary & secondary logos), brand color palette, fonts/typography styling
4. Two design concepts to choose from and 2 revision rounds (additional rounds will be billed hourly)
5. Final editable files for digital and print usage
6. Basic guidelines PDF (10-15 pages) that includes the brand story, informed decisions behind the visual identity, how to use the visual elements consistently (logo, colors, typography, supporting graphics, etc)Timeline: 3-5 weeks
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Primary Packaging and Secondary Packaging: jars, tubes, bottles, pouches, shipping boxes, bags, wrapping paper, branded duct tape, stickers, thank you cards, booklets, etc
We also include the following with each project: 2 revision rounds, 3D mockups or renders, print instructions, editable source files, luxury print recommendations (examples: hot foil stamping, letterpress, embossing/debossing, diecut, blind emboss, paper stock suggestions, etc).
Available as add-ons: support and communication with the printing company, requesting price offers and printed samples
Timeline: 3-5 weeks
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What our Squarespace website package includes:
1. Strategy form + call to decide the website content, sitemap and style
2. Website design built with the Squarespace editor
3. Adding your final copy + photography (basic image editing)
4. Two rounds of design revisions
5. Zoom walk-through call to prepare the website for launching
6. Video tutorials on how to edit the website content in the future
7. Custom icons and website graphics, image optimizationWhat is not includes: website text and copy, SEO setup (titles, keywords, meta-data descriptions, etc), advanced photography manipulation or retouch, font licensing fees, licensing of any stock photography.
Timeline: 4-5 weeks for design and 4-5 weeks for development + launch
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What our custom Shopify website package includes:
1. Strategy form + call to decide the website content, sitemap, and style
2. Starting with 10 pages (Home, 2 template pages at choice, Shop, Product Page, Contact, Cart, Checkout, Login, Privacy Policy/Shipping/Returns)
3. Custom theme build and code implementation to match the design
4. Integration of any requested Shopify apps
5. Completely custom icons, illustrations (if they fit our skill set), and website graphics
6. Launch support and basic website editing training
7. Two rounds of design revisions + 1 round of development edits
8. Website testing in various browsers & devicesWhat is not includes: website text and copy, SEO setup (titles, keywords, meta-data descriptions, etc), font licensing fees, licensing of any stock photography, set up of any email automation.
Timeline: 4-5 weeks for design and 4-5 weeks for development + launch
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AVAILABLE AS AD-ONS
Extra revision rounds
Brand Illustration
Brand Pattern
Brand Icon Set Design
Artistic Background/Texture
Homepage Mockup & Design Direction
Product Photography
Photography Moodboard & Direction
Business Card Design
Email signature design (linkable)
Social Media Template Design
Newsletter Template Design
Detailed Brand Design Guidelines (aprox 50 pages)
The Process
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In the strategy phase information about the brand, target audience, and competitors are required to discover the brand's personality and set the brand up for success. We will unveil this crucial information through a brand questionnaire followed by a strategy workshop to make sure everything is well-defined and clarified.
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After we have covered the strategy phase, we prepare a visual inspirational moodboard with 2-3 different options to set the creative direction for your brand identity, while considering your brand personality, ideal client persona, competitive landspace, and your vision for this project.
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During the actual design phase, we will send a comprehensive design presentation that includes the project deliverables presented in a real-life context (3D mockups, print preview, website section, social media, merch, etc). If revisions are required, we will apply them until the final result meets and, hopefully, exceeds your expectations.
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Once the final presentation is approved, we deliver all the editable files and materials included in the project scope and we briefly give instructions on how to maintain a consistent brand image through a comprehensive brand guidelines manual.